A complete understanding of the historical and the future performance of a company is dependent upon understanding the industry in which the company operates, evaluating the company’s strategy, and determining management’s capability to successfully implement the strategy. This course ties all three qualitative areas together in an effort to determine the capacity to repay.
- Clearly identify the industry and evaluate industry drivers and trends.
- Identify key characteristics companies must have to be successful in their industry.
- Evaluate management’s skills and ability to develop and implement appropriate strategies given the identified industry trends and success factors.